Welcome to the whimsical world of Yoyo & Flo

Welcome to the whimsical world of Yoyo & Flo where mice sleep in matchboxes and fairy wings are always in fashion. Discover our carefully curated selection of gorgeous toys, nursery décor, clothes and accessories. All of our products have been chosen to last and be loved for years to come. 

Here are some of the many reasons our customers love us ❤️

Our amazing brands

At Yoyo & Flo you'll discover lots of beautiful brands that you won't find on the average high street. We are proud to support small, independent businesses. Like us, many of our brands are women-owned small businesses who are passionate about what they do.

Our personal service

We are a small family business packing each order ourselves and answering every email and phone call personally. There are no fulfilment centres or call centres -  just real people who put customer service at the heart of everything we do. Our customers love our service and we receive lots of lovely messages such as "what an absolute pleasure it was dealing with you", "5 star service, as usual" and "the most wonderful shopping experience from start to finish".

We are a Maileg lover's paradise!

As a long established Maileg retailer, with one of the largest ranges online in the UK, we can offer you expert advice on this beautiful Danish brand. If you have any questions about Maileg sizing or would like us to make some recommendations please do get in touch. You'll also find lots of information in our Maileg FAQs. 

We make gifting easy

Left it too late? Live far away? No problem! We can gift wrap your order and send it directly to the recipient along with your personal gift message. We also offer free gift wrapping on many of our products.

Our amazing Rewards Scheme

Club Yoyo is our loyalty rewards scheme and our way of thanking you for your support. You can earn reward points (by shopping with us, following us on social media or referring a friend) then spend your points on lovely things!

Our Instagram

We have a lovely community over on Instagram. Why not follow us for our latest news and lots of Maileg fun and inspiration!